Overview

Cut+Dry provides you with tools to deliver a superior browsing experience for your customers and prospects, while also enhancing your operational efficiency. The landing page and the public catalog work together to drive engagement and position your business for success. 

Landing Page

Your branded landing page is designed to provide customers with a seamless and informative experience, serving as a centralized hub for handling online ordering activations, sign-ins, and customer inquiries.

The branded landing page is ideal for distributors who want to streamline their customer onboarding process. It caters to:

• Existing customers looking to activate online ordering.
• Customers who need assistance with login credentials.
• New prospects looking to establish a business relationship.

What your page looks like

 

Resources:

• Add a lead form email recipient
• View how customers can interact with the landing page

Key Benefits

• Streamlines Customer Onboarding – A dedicated space to direct new and existing customers.
• Increases Conversion Rates – Tracks activation attempts and alerts you of unsuccessful attempts, preventing drop-offs.
• Brand Customization – Adopts your branding for a professional and cohesive look.

Public Catalog

A public catalog is a powerful tool that allows distributors to showcase their product offerings to potential customers without requiring a login. This feature not only enhances your visibility but also provides several functionalities to improve customer engagement and streamline lead generation. 

A public catalog mirrors your existing catalog without sharing sensitive information, such as proprietary items or pricing. It’s a versatile tool that:

• Makes it easy for sales reps to share your product catalog with potential leads.
• Encourages self-service product discovery directly from your website.
• Allows existing customers to log in for additional details and access their personalized experience.

What your public catalog looks like

 

Resources:

• Customize your public catalog
• Add a lead form email recipient

Key Benefits

• Enable product discovery – Let your customers seamlessly explore your whole catalog, viewing product pages, brand pages and other related products.
• Increases lead generation – Capture customer interest with an easy way to collect leads in every product page and navigation bar. 
• Enhance product accessibility – Share product specifications with customers who prefer offline access to this information with a downloadable product spec sheet.  

Leveraging these tools for business growth

Your distributor landing page and public catalog are valuable marketing tools. Here are ways to maximize their impact:

1. Add to Your Website - Incorporate the links on your company’s website to direct visitors to your product catalog and ordering options.
2. Include in Your Email Signature - Enhance every email communication by adding your landing page URL to your email signature, making it easy for customers and prospects to access your page.
3. Add to Order Confirmation and/or Delivery boxes - Include a QR Code to this page on deliveries to encourage customers to sign up for online ordering.
4. Feature in Marketing Materials - Include the URLs in brochures, flyers, and business cards to give customers quick access to your online ordering platform.
5. Use in Customer Outreach - When communicating with potential clients, share your landing page link to showcase your services and help them learn more about online ordering.