Sell to non-wholesale customers with Cash+Carry
Learn how to expand your catalog beyond traditional wholesale customers to include consumers and other non-contracted buyers
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Overview
Cash+Carry is a revenue-generating capability in Cut+Dry that allows you to expand your catalog beyond traditional wholesale customers. With a digital Cash+Carry, you can sell directly to consumers and non-contracted buyers such as caterers, clubs, and small businesses. These segments represent strong revenue opportunities today and can also grow into future wholesale accounts.
Cash+Carry also benefits your existing operators by offering the convenience of picking up items on demand. At the same time, it provides your sales team with a new source of targeted leads to support long-term growth.
Why Cash & Carry?
- Grow revenue: Reach new buyer segments, including consumers and non-traditional customers with high potential.
- Build pipeline: Convert one-off pickup buyers into ongoing delivery accounts.
- Support smarter selling: Give your reps access to lists of Cash & Carry buyers for prospecting.
- Proven results: Distributors running Cash & Carry average 100–150 additional orders per month.
Follow these steps to enable your digital Cash+Carry experience.
Shopping experience overview
1. The customer arrives at your online store.
Tip: you can add the link to your website, social media, or include in other marketing campaigns.
2. The customer browses your catalog and adds items to their shopping cart. They can search for a product, look at a specific category, or scroll through your catalog.
3. When ready, they click on Checkout to review their order.
4. The customer enters their personal information, payment method, and selects a pick up date.
5. The customer submits the order and receives an email confirmation.
You can also watch the video below for an overview of the entire experience.
Enable Cash + Carry
To enable Cash & Carry, you’ll need to sign an addendum. There’s also a 5% fee on all Cash & Carry online orders. Once the addendum is signed, follow these steps.
1. Create a new customer in your ERP for Cash+Carry orders. All orders will show up under this customer code inside the Cut+Dry Portal.
If your instance of Cut+Dry supports customer-specific pricing, set the desired pricing for this customer code.
Tip: you can use something like “Marketplace Orders”, “Cash and Carry”, or any other name that is easy to recognize.
2. The Cut+Dry team will confirm that your account supports online credit card payments, and make additional adjustments, if needed.
3. The Cut+Dry team will confirm that we're receiving and processing acknowledgment (ACK) files to confirm the final order values. This is important to complete the pre-authorization payment.
4. The Cut+Dry team will enable your Cash+Carry store.
5. In the Portal, you can turn the Cash+Carry store on/off as needed.
- Select Settings from the navigation bar, then select Orders.
- Click on the Cash+Carry toggle, then click Save.
Manage Cash+Carry
Once enabled, you can manage Cash+Carry in the Cut+Dry portal.
Orders
When an order is placed, you'll see it in Cut+Dry and your ERP in the same way as a usual wholesale order. To view orders:
1. Select Orders from the navigation menu.
2. Use the search and type the customer name or code you assigned for Cash+Carry orders during the implementation.
3. Alternatively, select Customers from the navigation menu. Then select the Cash+Carry customer.
4. Click on the Orders tab to view all orders.
Tip: you won't see the customer personal information (name, email) inside of Cut+Dry. Their data is sent to your ERP with the order.
Products
Remove products shown in your Cash+Carry store in the Portal.
1. Select Catalog from the navigation menu.
2. Select a Product, then click Pricing & Promotions.
3. Locate the Cash+Carry Allowed field and select Yes or No.
Customer List
View the customer information with each order inside your ERP, and Cut+Dry will send you a complete report on a weekly basis.
You'll be able to download this list directly from the Portal soon.
Store
Close your Cash+Carry store to the public.
1. Select Settings from the navigation menu, then Orders.
2. Click on the Cash+Carry toggle to turn the store on or off.
When the store is closed, the customer will see the following message:
