Overview

A public catalog is a powerful tool that allows distributors to showcase their product offerings to potential customers without requiring a login. This feature not only enhances your visibility but also provides several functionalities to improve customer engagement and streamline lead generation. Below are some key features of a public catalog and the benefits they bring to your business:

Enable Printing PDP

• What It Does:
  Allows operators to print or download a 2-page version of the Product Detail Page (PDP) from your public-facing catalog.
• Benefit:
  Enhances accessibility for operators who prefer offline access to product details. This feature is particularly useful for sharing product specifications during meetings or maintaining records for future reference.

Enable Product Discovery

• What It Does:
  Enables customers to seamlessly explore your full catalog from shared product pages, linking to brand pages and other related products.
• Benefit:
  Increases visibility and engagement by encouraging customers to discover more of your offerings. When disabled, access is restricted to individual product pages, limiting the browsing experience. This feature helps showcase the breadth of your inventory and attracts interest in related items.

Enable Lead Collection

• What It Does:
  Adds an “Add to Cart” button on public-facing PDPs. When clicked, customers are prompted to complete a lead form, which is sent directly to your team for follow-up.
• Benefit:
  Simplifies capturing customer interest and provides an easy way to collect leads. This feature ensures that inquiries are directed to your team promptly, helping you convert interest into actionable sales opportunities.

Why a Public Catalog is a Game-Changer

A public catalog mirrors your existing catalog without sharing sensitive information, such as proprietary items or pricing. It’s a versatile tool that:

• Makes it easy for sales reps to share your product catalog with potential leads.
• Encourages self-service product discovery directly from your website.
• Allows existing customers to log in for additional details and access their personalized experience.

Take Your Catalog Further

By enabling these features, you not only provide a better browsing experience for your customers but also enhance your operational efficiency. Whether it's offering printed PDPs for convenience, driving engagement with product discovery, or streamlining lead collection, a public catalog positions your business for success.

Start leveraging these features to maximize the impact of your public catalog today!